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Sales Warrior Lesson 27: The Sales Battleground

Next is the terrain.
It can be distant or near.
It can be difficult or easy.
It can be open or narrow.
It also determines your life or death.
The Art of War 1:1.23-27

For the Sales Warrior
Next are your customers and prospects.
They can be spread out or close by.
They can be resistant or eager.
Their minds can be open or closed.
Choosing the right market determines success or failure.

 

Answer: D. A big part of your job is choosing to sell to the right customers.

 

 

 

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Copyright 2005-2008 Science of Strategy Institute, Clearbridge Publishing, and Gary Gagliardi
The leading publishers of books based on Sun Tzu's The Art of War