Sales Warrior Lesson 50
Risks and Rewards
Most salespeople are limited by their assumptions. In
every new sales opportunity, you must be open to three possibilities:
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It might be a waste your time,
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It might be an average sale,
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It might also be a huge life-changing success.
Sales is a risky occupation, but the nature of those risks
are what makes it so potentially rewarding. To become a great salesperson, you
must appreciate exactly how risky and costly sales but only in how jealously you
want to protect against wasting your time. The emotional risks of unpredictable
rejection are constantly balanced by the equally unpredictable potential for
success.
One advantage to speeding sales cycles is that each cycle
takes you inevitably closer to finding the really big opportunity, the important
sale that makes a real difference in your life. Each of sale that you win or
lose takes you closer to that sale and prepares you for it.
