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Sales Warrior Lesson 4:
A Unique Sales Position

Victory comes from knowing when to attack and when to avoid battle. The Art of War 3:5.2

Know yourself and know your enemy.
The Art of War 3:6.2

Answer: B. Compare your current offering with the customer's other alternatives.

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Copyright 2005-2008 Science of Strategy Institute, Clearbridge Publishing, and Gary Gagliardi
The leading publishers of books based on Sun Tzu's The Art of War