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Sales Warrior Lesson 9: Advancing a Position

Be skilled in attacking.

Give the enemy no idea of where to defend.

Be skillful in your defense.

Give the enemy no idea of where to attack.

The Art of War 6:2.9-12

Answer: B. Identify a small overlooked need that is hard to attack.

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Copyright 2005-2008 Science of Strategy Institute, Clearbridge Publishing, and Gary Gagliardi
The leading publishers of books based on Sun Tzu's The Art of War